Two Coaches Launch A Similar Product…

…One sells 100 copies in 1 day, one sells 1 copy in 100 days…

Which one are you?

You may have asked yourself some of these questions:

1. How do I motivate clients to purchase one of my products or services without utilizing pressure, hype or manipulation?

2. How do I create product systems that are well thought out while environmentally sound?

3. How to create a “buzz” around my products and services without sounding like an ego-maniac?

4. How can I stay true to myself, not only through my offerings but in the way I market?

5. What can I do to get more excited about promoting my business without having to dread every long day?

6. How can I maximize the positive impact on the world through my products and services?

If traditional methods of selling aren’t aligned with who you are, you don’t need to compromise profit.  The secret is simple and even more powerful than you’ve probably ever dared to dream.  And you’re about to learn that secret, but…

…there are literally dozens of critical, but overlooked factors that make and break the success of your product.  Do you know what they are?  And can you afford at this point, in this economy to continue to guess?

At Inspired Business Resources(TM), we help our clients to “put their business or service or product on the MAP”.  Over the years, we have found that it takes a magnetic BRAND, a highly profitable, irresistible PRODUCTS and a powerful LAUNCH to maximize the impact on your bottom line AND the world.

WHY do we specialize in these three areas?

We all here at  Inspired Business Resources struggled at some point or other with marketing strategies that utilized hype, pressure and manipulation, As the visionary of IBR, Christiane realized that those three elements: A Magnetic Brand, irresistible Products and Powerful Launches were in effect the most value-driven, joyful and highly effective approaches to client-attraction.

The end results:

-       increased profits

-       greater visibility

-      personal freedom from long hours

-       a richer and rewarding life

In short:

High visibility in the market place while helping to make the world a better place.

Why those approaches?

After having asked herself the questions on top of the page,  Christiane committed herself to finding ways to transform marketing into joyful acts of self-expression!

Yes, once she understood that marketing was going to occupy about 80% of her time, she wanted it to be fun, bring joy and laughter to her audience….and be HIGHLY EFFECTIVE.

She says: “I wanted to restore trust and faith with my marketing approach.  Several years later,  I did find a way.

1. I created this business with my soul, with my heart and with purpose.

Result: A Magnetic Brand

2. I created a business model that allowed me to customize my services to my audience.

Result: Irresistible Products

3. I became better and better at creating exciting and emotional launches.

Result: Raving Fans

So, long story short, if you want to be easily recognized, attract tons of happy clients and raving fans AND you want to have fun and find meaning with marketing, then this system is for you.”

What to do next?

We did talk about customization right?  So, here are your options:

Option 1:

“Inspired Business Success” Foundation Course

Who is this for: Clients who want to create a remarkable brand and design content of their customizable products

Length: 30 days

Format: 4 webinars with Q&A, 6 Laser coaching

Size: 20 max. Cost: $(797)

Next Starting Date:  (Paul and Christiane are in the process of creating an amazing membership program for this course)

Option 2:

“Irresistible Product” Lab

Who is this for: Clients who have completed the foundation course and want structure around creating their core product or course

Length: 60 days

Format: 6 webinars with Q&A, 6 Laser coaching

Size: 20 max. Cost: $(1,397)

Next Starting Date:   (Paul and Christiane are in the process of creating an amazing membership program for this course)

Option 3:

“Launch with Impact” Done-For-You-Service

Who is this for: Clients who have completed “Inspired Business Success” foundation course and have created and packaged content during our “Irresistible Product Lab” (or have already developed a powerful brand and magnetic products).  Paul and Christiane will take the most qualified candidates and launch them into orbit, guaranteed.

Option 4:

If you are just jumping out of your skin to “put your business, service or product on the map”, then you will want to send us an email or call at  (773) 969-6892  to see if private consulting with me is the right step for you.

One little warning:

1.  Our Agency only take four private clients at a time which means that you really, really have to be serious about making an impact NOW.

2.  For the right, high-achieving, well-intended client, Christiane is glad to customize the right program for you.  Whether you are completely branded and “just” want to launch a coaching program or you want to completely re-launch your business to finally reap the rewards of years of hard work, we’ll create what you need together.  No matter what your individual needs are,

Christiane will systematically work together to create your:

magnetic brand+ irresistible products +powerful launches = remarkable business

End result: SIMPLE…

So, what do you say?  Are you ready to start talking?  Give us a ring and we’ll set up an interview.  Christiane personally will take ample time with you and will give you honest feedback, based on her personal experience and that of having mentored 100’s clients.

We can be reached at (773) 969-6892 and we LOVE to be interrupted from our work

Christiane was instrumental in helping me to focus my skills and talent in the area where I could deliver value to my clients and receive greater satisfaction in my work.  Her expert guidance created the opportunity for me to increase my coaching rates from 125% - 200% and bring greater confidence and value to my clients.

Christiane, thanks for taking me out of trying to serve everyone but speaking to no one with my marketing message.

Betty LaMarr, executive coach, Marina Del Rey, CA

Working with Christiane Holbrook has been truly a pleasure and enlightening experience. Each consultation provided ample opportunities to further explore my purpose, aptitudes, and existing strengths to carry forth my plans.

One of the most valuable gifts from Christiane is her ability to listen to details beyond the practical content of packaging and marketing. I always felt that she heard what makes me passionate about the work and always engaged me in defining my path based on, as she would put it, “what my soul tells me”.

She truly helped me to allow many ideas to unfold, while maintaining focus on the target customer and tailoring the business plan to access her/him. I highly recommend that anyone with a vision to expand their sense of fulfillment and purpose connect with such a dynamic, knowledgeable and caring coach!

Melissa M. Shepherd, MFT, Los Angeles, CA

Learning to Cherish Others – Successful “Selling” in Action

As entrepreneurs we are driven, driven to “win”, driven to “succeed”, driven to “make a mark”. What we often forget in this driving mode, is the well-being of others. Those others are our customers and our “competition”. Yet as my Buddhist teacher so kindly teaches me is that the well-being of others is far more significant than the well-being of a single ME.

Wait a minute, you say, “I am important. I am all I have. I have to feed my family.” And yes, that’s true and I am not disputing the need to make a living. What I am questioning is the attitude of “Me versus Them”. So, there you are, having created a wonderful family, a huge house, the newest car and an exciting vacation.

But at what price?

I dare to say that this kind of wish-fulfilling thinking is never going to lead to true, lasting fulfillment and happiness. Vacations will pass, children will grow up, homes depreciate and your car, no matter how great, becomes just another car. The price is disappointment, temporary highs followed by long lows, much pain.

So, then, where is true happiness to be found?

How can entrepreneurship become our ultimate spiritual practice? Can we find true happiness and livelihood through our work?

Yes, we can. We can if in effect, we start cherishing those we work with, those who trust us, those who look for us to deliver real solutions to their problems. Here is the trick, we have to drop the “ME” lens through which we tend to see our world of commerce. We have to abandon self-talk like: “What do I have to do so she buys from me?”; “When will he finally say yes to my offer?”; “What if she doesn’t buy?” etc. etc. I don’t need to go on because we all have enough practice in formulating those questions for ourselves.

There is no magic bullet here then, there is only one thing to shift and change, and believe me, nobody will see it but everybody will feel it.

That is our attitude.

If we can make get to a place of gratitude for the existence of all the people surrounding us, if we start to understand that we only exist because they do (“I am because they are”, is an old African saying.), then we can let go of our fear and really, I mean really serve the people willing to interact with us.

Yes, willing.

Today we all have more than enough choices and they happen to give you the time of the day. Now, that alone should be fuel to let go of the “ME” attitude and adopt the “YOU” attitude. Then, when you shift that little piece inside of you, you can listen, you can solve real problems, you can ask the right questions, you can share your wisdom, not for an outcome but for the joy of sharing, for the joy of giving, for the joy of helping.

And then, what happens? Magic…

People today are not used to that attitude, they will startle and wonder why in the world you would be so generous. They don’t understand that you are doing it because really, it makes you happy. It gives you so much more than the vacation, the car, the latest movie or the expensive dinner. It gives you true joy, a true sense of love for somebody you might just have met.

And then, something even more magical happens…

They start trusting you, they start listening to you, they pay full attention to you, they will want more of you. They are still wondering why, but it feels so good that they will drop their guards.

And then, something even better happens.…

You two become ONE mind for a bit, you join your thoughts, you feel real intimacy and then…when your solution meets their needs, truly and deeply, they will want to work with you…and nobody else. Why would they? For the first time in a long time, they don’t have to keep their “façade” up, they can stop scanning for danger, they can stop worrying about being taken advantage of. They feel safe with you.

So, if you want clients who become your life-long fans, your best friends, your supporters, you have to do something very courageous. Something, almost nobody does these days… Something that is even more difficult as well as more required in this economy…

You need to become a peaceful warrior, strong and quite, deep and focused, not on you, but on others. Take yourself out of the equation and become a servant. Be here on this earth for the benefit of those you serve and you will be taken care of.

No, you probably will not make a Million overnight, you will not want to…but with persistence and courage you will make a dignified, respectful living while solving your clients true problems and in turn allow them to live with renewed trust, faith, and love for the human race…and that will all need to be really happy.

May you all find happiness, real happiness,

Christiane

What Defines Success For You?

A few minutes ago I was reading comments on a discussion group blog. The question was:

“What defines success to you? Do you experience any physical ’symptoms’ of success?”  I thought you might like to read my thoughts.

“Nina, thanks so much for starting this discussion. For me, success is the privilege of being allowed to live through my deepest held values. To live with integrity, service, courage, truth, love and also excellence is what success is all about for me.

More I work on “taming” my ego…

…letting go of outcome for the sake of doing the right thing, more I feel successful. Not for myself but for the betterment of the planet. I am because we are!

As I work with purpose-driven women entrepreneurs…

…all over the world who too want to stay true to their values but feel frightened by the economic hardships of this “crisis of trust”, I find my fulfillment and holding a strong arm out for them. Making products and services available at costs THEY can afford even if that means a bit less for me and my partner.

May you and all the readers find their definition of success and in my heart I hope that it will include the good of world.”

So, I have  a little bit more space here to expand.

It was such an interesting question because I had been pondering it for some time now myself.

How can I combine success for myself…

…with my deep wish for the well-being of others on this planet?  Can I or do I have to sacrifice my well-being for the well-being of others?

In the end, I believe it’s about our intentions more than anything.  I am still blogging on my business blog, I am still attending network meetings, I am still charging for my services…but I do it with all my intent on service, checking in with myself over and over to make sure that I have the best of YOU on my mind.

Only then can I be authentic and true to my values.

Leaving fear about my personal profit behind, having faith that when done right I will have built relationships for life.  Believing from the bottom of my heart that my “security” doesn’t sit in a bank account (as proven very clearly lately) but with those who I love, cherish and care for.

This is a hard concept for such a recovering “individualist” and yet brings warmth and peace to my heart,

Love to all of you
Christiane