Crazy Tendencies and A Recession-Proof Cure
March 18, 2009 by Christiane
Filed under Our Blog
Today, I expose a crazy tendency that many purpose-driven entrepreneurs
exhibit; why that tendency can actually lead to the “death” of your business, especially during a recession; and (what I hope) is an outright cure for it.
This crazy tendency is:
-Doing the same thing everyone else is doing in your industry
you to prevail
-Bleeding red ink until you have no choice but to stop.
This runs RAMPANT in an economic downturn, when entrepreneurs get scared. They try Pay-per-Click, they attend more networking meetings, they collect twitter “friends” like hotcakes, yet nothing happens. They feel like they are stuck. They don’t want (or can’t) go back to employment and yet, their previously full practice has dried up (or is now even more difficult to fill).
realize they’re missing the most essential ingredient in
all of marketing:
*A USP, a Unique Selling Proposition.*
For most businesses without a USP, the failure rate is 90%.
You see, the key to a successful business is not doing something
that “anybody can do” (that just makes something hard look easy);
it’s finding something that very few people WILL do.
Here’s the cure to that:
-Add a unique twist… something special of your own
that nobody else adds. You didn’t have a USP… now you do.
-You tailor that uniqueness to a very specific “nano-niche”.
