Client Tsunami - Result of Connections, Mastermind and…

    Yes, the reason I have been neglecting you all for so long is that I experienced what I call a “Client Tsunami”.

Let me explain:  As many of you know I added online product launches to my program a while ago.  Well, offering launches techniques that create a full year’s of income in 7 days was the “magic bullet”.

 Still, without anybody to tell about it would have been a magic bullet without any audience…

But I had established friendships among my peers, I had joined two powerful mastermind groups (one before I could really afford it) AND…I started attending high caliber life events again.

Yes, those three elements combined made up the components of a perfect storm!

Here is how happened so you too can create a “Client Tsunami” for your business:

1. For some months now I had made quite a bit of effort to get to know my facebook and twitter friends.  Not just tweeting to each other but actually getting on the phone, being of help, providing benefit for those who I connected with.

2. I had joined a mastermind group of successful conscious women entrepreneurs.  Here too I made an effort to get in touch with everybody in the group, was active on the calls and took my facilitating coach up on her private coaching offer.

3. I attended some of the best life events I could afford.  Mostly marketing events where I met some of the most amazing brains in the industry.  Again, I spent my breaks helping others with branding and productizing advice and even made suggestions that amplified some of my new friends’ product launches!

After some time spent tweaking my offer, making sure I had a team in place and was feeling very confident about my “Launch With Impact” program, I started setting up appointments with those connections I made and those my friends made for me.  

Result: A tidal wave of private clients!  

I guess, in the end the title of this article might be a bit deceiving, it also takes confidence, real expertise and a “magic offer” to create this perfect storm but still, I know that my confidence and know-how alone would not have done the trick.

As a coach, I ask you this:

What stops you from creating a “client tsunami”?  

Is it your lack of skills? I doubt it!  

Is it your lack of confidence? I hope not!  

Is it maybe that you are not connecting enough with the right people? 

Is it that you might hold back a bit from giving freely?

Is it that you might like hiding out when you should be making friends?

If any of the above are hitting home, then go onto facebook now, find one of your hundreds of “friends” and make a real friend.  Go and sign up for a life event and give, give and give…

If you are missing the “magic bullet” that makes you so attractive that it’s effortless to get strangers to make time for you, then give me a call or send me an email. Together we might find that magical offer that is within you…

Until next week, I promise…

Love Christiane

P.S. Start making friends right here, tell us about you.  What do you do, what do you love and who would you like to meet.  Come on, create a comment right now!

How to Create Instant Business Momentum (a survey)

Here is a way for you to get involved and reserve priority “seating” in our of our new courses starting Sept 10th.

 As many of you know by now, I am becoming one of 40 “Product Launch Formula Consultants” under the mentorship of Jeff Walker, the guru of product launches. For further casestudies of “ordinary people” creating 6-figure online launches (in areas of dressage, organic gardening, boardgames etc.) go to http://productlaunchformula.com/blog/

Even though I will offer an exclusive “done for you” service (managing large Joint Venture launches) starting in Fall, I realized that I also want to continue offering Coaching and Implementation courses.

So, here are the courses as I am designing them right now.  I would love for you to let me know which (if any are of interest to you):

1. Coaching course “Finding your Voice, Creating your Magnetic Brand” (a course that has been very popular).  Length: 60 days, participants: 12

2. Implementation Lab “Creating your Irresistible Core Product” ( a new service that seems to be of much demand but I would like to hear from you on how imporant it would be for you to have access to a step-by-step course that takes you from idea to complete core curriculum and product of your brand). Length: 90 days, participants: 12

3. Implementation Lab “Launching With Impact” (a new course that will give a small, pre-selected group for those who have developed their brand and their product to catapult their business out of obscurity with a powerful online launch of their core product as an instant strategy to position themselves and their business as leaders in their industry).  Length: 60 days, participants: 6

In addition, I am creating homestudy courses of the first two courses. 

If you have a minute, would you let me know what speaks to you most by leaving a .  Any response from you will be archived and you will receive a 20% discount on any course offered in Fall.  

Thanks so much for your time,

Christiane

Do You Deserve My Attention?

Today I carved four hours out to study all there is about “Product Launches”.  FOUR hours!  I closed down email, turned off the phone and cleaned up my desk. 
AND YET…

My mind, not used to focusing for four long hours on ONE thing, went crazy! 1000’s of to-do-items popped into my head as I was trying to focus.  The temptation to open my email back up, to quickly check my facebook page, to twitter just for a second about what I had learned, to check if I had phone messages.  AHHHH, I felt so distracted (thank goodness I have the subject of product launches and resisted but still, ohhhh, the temptations…).

Now, what does that have to do with you?  Well, your messages, your emails, your promotions, your websites enter my life during the times that I don’t even TRY to block out distractions.  No, your attempts to communicate with me come when I am actually trying to get those 1000’s of things off my to-do list.
What does that mean to you?  

It means that you not only have your competition to worry about but my attention!

My very short, stretched and maxed-out ATTENTION.  

No wonder, it is harder and harder to emerge from obscurity, to be noticed for your great gifts, for your amazing work, for your great offers…but there is a solution.

Actually, it’s series of solutions that need to be tied together to make the impact you so desire.

1. You need to amplify your entrepreneurial spirit.  Start thinking bigger, start thinking leader.  Start thinking movement.

2. You need to create an electrifying brand.  Your value proposition needs to be supported by powerful values.

3. You have to have irresistible products and services that really (really) work…and you have to customize them to meet your different clients’ needs and budgets

4. You have to create momentum.  The slow selling of your products and service doesn’t work any more.  You need to catapult your name and offer into orbit so that others will take the time to see and hear you.  Not once but many times!

Once you do that, you will in effect deserve my attention and believe me, you’ll have it!  Because you just made it easier for me to focus, to find a solution, to hear you and to learn from you.

Please, please, please, for the sake of the world, follow those 4 steps, do whatever it takes to learn them and then you get to do what you came to do, heal, help and make the planet a more beautiful place for all of us!

One way to get my attention is to leave your comments below. Share your gifts right now.  Make us stop and listen!

Christiane 

P.S. I just finished a report on exactly those 4 steps, I am having it formatted right now and it will be available in a couple days.

Business Mission: 3 Steps to your own that gives you freedom, profit and meaning

 

IBR offers marketing coaching and “online product launch” services that help high-achieving experts with life-affirming messages to become sought-after leaders for change so that they can grow businesses that allow for greater contributions, income, fun and long-term financial security while giving them personal freedom and a place for creative expression of their unique gifts.

Ok, that’s the mission statement for Inspired Business Resources.  How does that translate into freedom, profit and meaning for the entire team at IBR?  

1. Let’ start with freedom.  While I defined the mission statement, I had to make a some tough decisions.  What will we be coaching (the “How to” service of my company) and what am I willing to work on a project-by-project basis (the “Done for you” service of my company) and will I also offer Implementation classes (”Get it done NOW” services)?  

Do you know how I defined it?

Easy, I looked at my values and knew that having the personal freedom to have down-time, to read, to work out, to ride my mustang, to play with my girls, to cook, etc. was important to me and as I found out, to my team too. 
That meant, we had to limit our offers.  We had to say No to request for help in formats we don’t currently offer.  We had to leave some money on the table.  But we did this consciously… 

Call for action to you, the reader: Clearly define what you love doing, how much you love doing and where you will say No.  Limit your offers and become a master at those.  Refer to others for the rest of the possible services.

 

2. Let’s address profit.  Even though we are all so eager to make a difference, to contribute with our gifts, to live on purpose, we need and want to make a profit.  How does your mission statement help you here?  I did it by defining who I wanted work with.  I only work with pragmatic dreamers committed to seeing their vision through, all the way through.  

What does that mean for profit? Again, pretty simple.  By working with these kind of clients I see their successes come to life, they are making more money, having a bigger impact while loving their work.  They are the ones referring others to me, they have money for my more customized services.

Also, by clearly defining what my company offers, I can become the best in the field in that narrow niche.  For example, I just signed up for a $25,000 intense certification course in “Online Product Launches”.  I am studying daily and continue read about other related information to become great at what I do.  If I didn’t limit my offer though, I would be spreading too thin, with not enough money left for training courses.  My brand AND profit would suffer.

Call for Action: Define your client very clearly.  Interview potential clients, make sure they are committed to paying you without much of a sacrifice.  Stick to your client profile and be courageous in saying No when you don’t get the sense that there is staying power.  Limit your niche until you feel that you can become the best in the field, then go out and learn all you can.  Become the best and get paid the most!

 

3. Aaaahhh, meaning.  Your business mission should give you a sense of purpose, a clear expression of why you do what you do.  How will your business make the world a better place? How will your clients be better served by you? Find that element in your business mission that keeps you going when you get tired.  

For us, it’s creating leaders for change.  I want to see the world changed and the best way I can do that is by empowering entrepreneurs with life-affirming messages to transform themselves from experts to leaders with a mission.  I also want to see them live with financial peace-of-mind because I KNOW how money worries can “kill” passion very fast.  

Call for Action: What is it that brings meaning into your work? What are you here for? What is the bigger impact you can possibly make with your business? Define it and then put it all together.  The why, the who, the how, the outcome. Write it up and pin it on the wall above your computer.  Read it every day and let it guide you to FREEDOM, PROFIT and MEANING.

 

As a special request, I would love for you to post your mission statement in the comment section below.  Let us know what you do.  Let us rejoice in your mission for change.  Let us find YOU!

Crazy Tendencies and A Recession-Proof Cure

Today, I expose a crazy tendency that many purpose-driven entrepreneurs
exhibit; why that tendency can actually lead to the “death” of your business, especially during a recession; and (what I hope) is an outright cure for it. 

This crazy tendency is: 

-Doing the same thing everyone else is doing in your industry

This runs RAMPANT in an economic downturn, when entrepreneurs get scared.  They try Pay-per-Click, they attend more networking meetings, they collect twitter “friends” like hotcakes, yet nothing happens.  They feel like they are stuck.  They don’t want (or can’t) go back to employment and yet, their previously full practice has dried up (or is now even more difficult to fill).