Why This Crisis Is Good For US (and what this has to do with branding)

Ok, everybody. Here it is….finally…our discussion about branding.

I posted this discussion over on our social networking site at www.InspiredWomenEntrepreneurs.com

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So, why do I believe that this crisis is good for us? (ok, I “borrowed” the title from the latest Time magazine headline)

1) if we don’t want to “swallowed” by this crisis, we need to become innovative, big-thinking entrepreneurs which means we need to find our voice.

2) task-workers are being outsourced more than ever and it will take an “artisan-entrepreneur” (again taken from Time Magazine) to succeed with logical, creativity and heart

3) we have to stretch and reach the limit of our imagination to become somebody of great value to others

4) the world needs solutions like the ones we can offer more than ever to heal their fears, limitations and change the focus of life’s meaning but consumers need leaders, not fellow-sufferers.

Ok, enough of me. I am challenging you to think about what branding means to you.

Are those points obvious to you but you are struggling with accessing your unique gifts in a way that they make sense to you AND others?

Are you having difficulties with the word “branding”? What word works better for you?

Finally, post your brand (where your gifts meet the needs of a specific group of people) + your unique personality. We want to hear about you and I will definitely help as much as I can.

Love Christiane