Effective Branding based on Magazine Values

 

 The first session of our 3-month Tele-Adventure “101 Days to a Business That Matters” was a full success as we were able to develop several strategies for enhancing our entrepreneurial mindset.  In preparation of next week’s meeting, I posted this question to the members of the coaching course:

I encourage you to make your way through module 2 of our Inspired Business Success Blueprint, in particular to find your voice and your values.  Once you clarify your values, I have a fun challenge for you.

I am currently reading about a chain of hotels where each boutique hotel is “branded” based on a magazine. For example, one hotel in Phoenix is branded after Rolling Stones Magazine, using words such “funky, cool, young-at-heart, adventurous, and irreverent.”  

Without knowing about this hotel chain, I had done the same with Inspired Business Resources ™.  I branded it after the magazine “Body and Soul”.  Here are the values I based it on:
Purposeful, practical, colorful, mindful, authentic, consideration for the world at large, effective (I even used their font and similar colors for the logo)…

So, what about having some fun this week?

Either go through the exercise first and match it to the magazine that seems to present similar values or go to the newsstand first and pick a magazine that really speaks to you. Go through it and discover the values it represents.  

Magazines are meant to be aspirational mirrors of how we feel on our best day.  So should your business.

And yes, on my BEST days I do feel purposeful, practical, colorful, mindful, authentic, considerate and HIGHLY effective.  

Ready for the challenge?
Let me know what you come up with.  My email is always there for you.

Love Christiane

P.S. Leave your examples below.  Each comment helps another entrepreneur.