Crazy Tendencies and A Recession-Proof Cure
Today, I expose a crazy tendency that many purpose-driven entrepreneurs
exhibit; why that tendency can actually lead to the “death” of your business, especially during a recession; and (what I hope) is an outright cure for it.
This crazy tendency is:
-Doing the same thing everyone else is doing in your industry
-Believing that persistence and determination alone will cause
you to prevail
-Bleeding red ink until you have no choice but to stop.
This runs RAMPANT in an economic downturn, when entrepreneurs get scared. They try Pay-per-Click, they attend more networking meetings, they collect twitter “friends” like hotcakes, yet nothing happens. They feel like they are stuck. They don’t want (or can’t) go back to employment and yet, their previously full practice has dried up (or is now even more difficult to fill).
Their desire to help and to give service is great, they don’t
realize they’re missing the most essential ingredient in
all of marketing:
*A USP, a Unique Selling Proposition.*
The reality is that of the vast majority of helpers (be it coaches, consultants, therapists, or body healers) are following the trends of their industry. Which means that they are following the WRONG people. Most of the industries I have mentioned don’t ever talk about the importance of a niche, a unique “brand”.
For example, how many therapists do you know who specialize in a particular area AND have a logical program that guides their clients through their problems?
How many massage therapists do you know who clearly focus on ONE particular type of person with ONE particular type of physical challenge?
Let’s see, that would look something like this:
“Marie Longer, massage therapy for women who don’t let their advanced arthritis stop them from actively engaging with their grandkids!”
(target group: Women over 55 with arthritis pain who have grandkids)
And yet, almost nobody does that! Meaning they lack a USP.
For most businesses without a USP, the failure rate is 90%.
You see, the key to a successful business is not doing something
that “anybody can do” (that just makes something hard look easy);
it’s finding something that very few people WILL do.
Here’s the cure to that:
-Add a unique twist… something special of your own
that nobody else adds. You didn’t have a USP… now you do.
-You tailor that uniqueness to a very specific “nano-niche”.
……………………………………………………………………………
Ok, do you find yourself without a unique USP and is “selling” not something you do and therefore you are pretty much stuck?
Well, then it’s time to stop procrastinating and dive into our Inspired Business Success Blueprint NOW!
Go, watch our video before you buy, check out the benefits and stop feeling stuck. For under $100, we can’t help you any better.
Love and much success,
Christiane
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