Our Team

Gary Huff - Our Project Strategist

Gary is also a platinum mentee of Jeff Walker’s and has, like Christiane, graduated from Jeff’s first Product Launch Manager training.  Gary is a 25-year veteran in large-scale project management and has revolutionized the way we get you across the finish line with sanity and fun on the way. We, here at IBR are still wondering if Gary actually figured out how to squeeze 48 hours into a day!

Kim Canducci - our Launch Manager and In-house Copywriter.

Kim is also one of Jeff’s first generation Product Launch Managers and is the most organized team members anybody could dream of.  Give her a project and it’s considered done. Give her copy to write and see it in your inbox.

Michael Bachert - our productizing and online marketing strategist

Michael got a whole team of graphic designers, web coders and online specialists on his team up in Canada.  He is the man to go to when it comes time to create a never-done-1st class product system.  He is professional, fast, reliable and super innovative.  Not to forgot, he too is a Product Launch Manager who graduated from Jeff’s first ever course.

Robert Mann - he keeps the books so that even Christiane can read them.

Ok, for the sake of transparency, Robert is Christiane’s man!  Yeah, as a seasoned therapist and a math major, he is both a spiritual guide and our accountant.  What can we say?  Another one-of-a-kind.

Are you still with us? Then you might want to click here to find who we help best.

Christiane Holbrook, Your Inspired Launch Mentor

Christiane is the Founder and Chief Inspirational Officer (CIO) of

Christiane is a high level mentee of Jeff Walker (”product launch formula” guru). Her specialty is the socially-conscious market- she knows exactly how to launch and promote products/service launches in the right sequence, format, and frequency to your audience (after she helped you tighten your brand and create irresistible offers out of your products).

Recognized for her unique marketing expertise, her combination of heart and logic, coupled with a deep desire to serve her mission-driven clients with integrity and truth, it has made her the perfect mentor for powerful, emotional online launches.

Christiane’s three gifts clearly meet some of the most pressing needs in our society today…

Deep compassion for the world and her clients…

a talent for seeing the big picture and…

an uncanny ability to translate marketing and business jargon into every day terms…

meets the need in this world to move to a higher level of consciousness and financial peace-of mind.

Her passion is to accomplish this by empowering the socially-conscious entrepreneur community to create a thriving business for the greatest good for all.

Her business acumen, acquired through 30 years of entrepreneurship (yes, she was running on one of her father’s luxury shoe stores by the age of 15!), her undying desire to master cutting-edge marketing tools AND her deep-seated commitment to integrity-based business-building, makes her extremely well suited for that calling.

Her speciality today:

• Facilitate the creation of magnetically branded businesses
• Coordinate Business/Service/Product launches with huge impacts on the world and the bottom-line
• Empower conscious business leaders to grow their life’s work with wisdom, kindness and effectiveness

End result: SIMPLE…

Click here to find out who we serves best.

Our Purpose

Our Clients

Who are our typical Clients?

Our clients are often accomplished entrepreneurs in the traditional model of hard work, hard sell and single bottomline focus.  They have entered a more reflective, spiritual period of their lives where this old model is not appealing anymore (they have burned themselves out) and they are more than ever determined to work from their passion and their values and to make a difference as well as a profit.

Conscious meaning that our clients are committed to growing their businesses based on their passions and in balance with their lives but also that they are aware of how their business affects the world, both in the way they market and through their end products.

We define Entrepreneur is as a solo-preneur to micro-business owner (1-5 employees).

Most of our clients are coaches, trainers or high-level professional consultants who are helping others how to build successful businesses.  Examples might be a coach who focuses on attracting clients through social media or a consultant who teaches business owners how to attract and retain clients for life.  Another of our clients teaches business systems and delegation.  Yet, another might teach success principles.

No matter what their specialty, they are all committed to helping others while creating

Automated, Social-conscious, Highly Profitable, First Class Companies.

As their desire is to grow these companies they are NOT willing:

to work endless hours…

drive themselves as hard nor to…

compromise their values and intentions of making a difference.

They want to experience a genuine connection with their clients, being able to empower and have a true impact on the world as well as their financial bottom-line.

What are their greatest challenges?

Since our clients are so committed to living and working through their deepest-held values, self- or business promotion often seems in conflict with their desire to help, heal and serve.

To illustrate this point, let us describe some of the questions they often ask themselves:

1. How do motivate clients to purchase one of my products or services without utilizing pressure, hype or manipulation?

2. How do I free myself from working hard without compromising client-service?

3. How do I create a “buzz” around my products and services without sounding like an ego-maniac?

What are their greatest desires?

• to be highly profitable and enjoy financial peace-of-mind
• to work in personal freedom (time, creativity, financial)
• to bring all their gifts to the world, make a difference, have an impact
• work in alignment with their values (no selling out for profit, in integrity)

In my “former” life I had created a very successful sports medicine physical therapy practice but I had worked too many hours for too long and had become burned-out.  Today I am working from my soul and heart.

I needed a business that leveraged my expertise while allowing me to work in balance with the rest of my wonderful life.  Christiane’s expertise in creating models for wellness businesses that not only work but that return significant profit without compromising integrity, allowed me to think bigger, to dream larger.

I now have a real plan on how to build my wellness business with logic AND heart. Christiane’s inspiration and encouragement allows me to be more of me, bringing peace and joy to women all over the world.”

Tarnie Fulloon MA PT, Mind-Body and Movement Therapist www.bodyfreedom.com

If you identify with this description of our clients, then click here to learn more about our solutions!

our team

Fierceness versus Resilience

Resilience versus Fierceness:

In the past, I recognize how I flip-flopped from under-resilience to over-fierceness. I would be so kind and open and then when I got hurt, would fire back and hold my stand rigidly. Often feeling like a doormat and then retaliate when I got hurt.

This counts for business also.

I would give away my gifts, my advice, my time only to find myself resentful towards the clients and fearful about my financial future.

Today, I feel much more balanced in those two areas.

In working with Lydia, my beloved business partner, I will take a stand, especially when it’s an educated one but will make huge efforts to hear her point of view and to make her feel valued and honored. I am often able to calmly discuss with her until we come to a point that we both feel good about.

In the past, I often would try to just “forget” my hurt feelings, avoid an honest discussion but then later stubbornly hold my opinion in some weird attempt to regain “status”.

Again, this applied to my work. If my webdesigner didn’t do what I told me to, I would get angry and demanding, holding my opinion without any ability to hear his point of view.

“Willingness” versus “Willfulness”

I have to think of a book I read about “willingness” versus “willfulness”. It seems to me to describe the relationship between resilience and fierceness. I have tried for some time now to be more willing and less willful.

Willing means for me to have patience, staying power, faith in the outcome without have to force anything. Willfulness seems to represent more the need to be right, on my schedule, on my terms. Kind of like banging my head again the wall. Never worked well!

Isn’t our economy showing us how this is not working today?

Today, I am finding myself more resilient with my work, my home, my partner, my practice. Not letting myself be sucked into the illusion that my desire for external outcomes (as I define them in the moment of impatience and self-protection) is making me happy.

“Winning” is not happiness, it’s ego satisfaction.

Resilience is more like the peaceful warrior, full of inner strength, based on inner values and vision, having staying power to make a lasting impression.

Ok, a bit of wandering of my thoughts but good stuff. In a couple weeks I am taking my “official” Bodhisattva Buddhist vows and I have taken much time to study, reflect and meditate on my innate desire for rigid fierceness, this desire for a certain outcome even if this outcome is only temporarily satisfying my desire.

My intention this week:

This week I would like to continue reminding myself of staying mindfully productive in the service of others. Staying strong to my values, my virtues and not giving in to quick fixes that are so easily obtained with enough fierceness.

May your week be calmly productive, steeped in faith, calmly abiding in knowing that being of service is the best, absolute best “marketing” strategy there is.

Love to all of you,

Christiane

Distraction: The Silent Business Killer

As I was helping my daughter with her math yesterday, she was thinking about the school play, her upcoming birthday party and playing a game of Sequence with her grandparents. In other words, her mind was on anything but making a chart to plot the coordinates on the graph paper.  The end result was total frustration for her and using up most afternoon doing math rather than having time to play outside.

Are you staring at your computer screen wishing you were outdoors or at the beach? Are you zipping from task to task without finishing any of your goals for the week? Are you feeling internally frustrated that your hard work is not coming through in your business?

In this noisy world of ours, focusing and concentrating are very challenging tasks! It is so tempting to answer email while writing an article or answering the phone whenever it rings. Facebook, Ning and Twitter give us immediate information gratification but they are like a black hole in terms of our time management.

Having the discipline to stay focused on the path is critical to business growth. When we are sidetracked mediocre work results and business stagnates. Mediocre work does not attract new clients, inspire creativity or lead to focused business growth and an internal feeling of satisfaction.

In order to know where you are getting stuck, answer the following questions:

1. Where are you losing focus?

2. What gets you sidetracked?

3. How do you refocus?

4. What good focusing habits do you do now and how can you strengthen those?

Think of your favorite actor before and during an amazing performance in a play or movie. They are striving for excellence and have a laser focus during the performance. I believe Anthony Hopkins in “Silence of The Lambs” as Hannibal Lector is a perfect illustration. He embodied a serial killer with each movement and his focus was palpable. Now, sustaining that intensity is not realistic for hours on end but at the critical points in your day extreme focus may be necessary.

Commit to observing yourself for a few days and if you feel inspired, recording when you are most distracted. Also, pay closest attention to when you are very focused and accomplish a great deal. Plan your work accordingly; whatever requires intense focus such as writing an article needs to be done during the focused time of the day.

Next, challenge yourself to pick 3 things for business growth that happen first in the day before anything else gets done. What about finding a new joint venture partner or co-sponsoring an event with another business? It is exciting because you are visualizing the future for your business and trying something you have never done before. Business growth and stategy won’t get lost in the mix of a busy day when they are done first.

I wish laser focus as your business blossoms,

Lydia

3 Steps to Creating A Huge Impact With Your Business

Lately I have been thinking a lot about our main desires for our businesses. I realized that all my clients (including me) want the same:
We want to:
- create financial peace-of-mind
- balance and mindfulness in our lives and…
- making a difference in this world
…all in alignment with your values of integrity, honesty and authenticity

I am correct so far?
Well, I have a few solutions for you today. They all boil down to this:

In order to create profit, balance and profound meaning, you need to make an impact with your business. So, today is about how to make just that.

Step 1: Your business needs a VOICE! It needs you to dig deep and define who you serve with what for what outcome. Makes sense, right? If I know immediately why your business is the only one I can go to in order to get my problems solved, then I’ll come AND I’ll stay.

Let’s take Inspired Business Resources, my company, for an example. There are many business coaching options out there. Most of them promise you this: “Work less, make more”. Some will promise you this: “Work less, make more, reach more”. Ok, now they have covered 3 out of your 4 needs.

Now, here is Inspired Business Resources saying: “Work less, make more, reach more and do all that with integrity, honesty, authenticity and a sense of service to the world.”

Ok, you decide…

Step 2: For maximum impact your business needs a PLAN! It needs you to find out how to “stack” your services and products up so that all your marketing efforts will be maximized. Every effort in terms of client-attraction is leveraged to the max.

Meaning that every new client will become a life-long customer, worth so much more to you and your business than he/she would have been if you didn’t have the right offerings at the right time for the right budget.

Step 3: Your business needs a lot of BUZZ! To create buzz your business or a product/service within your business needs a powerful LAUNCH! It needs you to find out how to create promotions even if you don’t have a mailing list that create a lot of attention. As you have followed my little mini, mini launch last week, you could see how much buzz a large launch can create, especially once you get connect with others who will gladly promote your product.

Just as an example, the email I sent out on Friday announcing the videos, had a 147% opening rate, meaning that many of you opened it more than once. Now think that this email would have reached 10,000 excited followers……..

Can you do the math? And no, you don’t need a huge mailing list to start a launch.

So, 3 steps to making a huge impact:
1) authentic, powerful branding
2) a business model that maximizes your marketing efforts
3) a product launch that creates some real buzz

Results:
1) work less
2) make more
3) reach more
4) love more

Ready to learn how to do that?

I am still standing to my word. Our 3-month tele-coaching course “101 Days to A Business That Matters” (maybe I should have said: “…that Buzzes” or “… that has Impact”) will teach you all of that and more and starts on…

Tuesday, May the 5th at 10 am

…and yes, it really is by donation ONLY. That means truly, if you only have $30, then you send me that. If you have some more and you have been thinking of joining, then do that. I need to take care of my staff but I also really want you to be part of it.

Love you,
Christiane
P.S. if this speaks to you but you haven’t watched the videos yet, they are at http://www.inspiredbizsuccessblueprint.com/beta-test-coaching-class/

P.S.S. all you have to do is send me an email, telling me you’re in and then you can send what you can.

P.S.S.S. please know that the deadline is TOMORROW (Wednesday). So, sign up NOW!

LET’s MAKE AN IMPACT, shall we?

Two Coaches Launch A Similar Product…

…One sells 100 copies in 1 day, one sells 1 copy in 100 days…

Which one are you?

You may have asked yourself some of these questions:

1. How do I motivate clients to purchase one of my products or services without utilizing pressure, hype or manipulation?

2. How do I create product systems that are well thought out while environmentally sound?

3. How to create a “buzz” around my products and services without sounding like an ego-maniac?

4. How can I stay true to myself, not only through my offerings but in the way I market?

5. What can I do to get more excited about promoting my business without having to dread every long day?

6. How can I maximize the positive impact on the world through my products and services?

If traditional methods of selling aren’t aligned with who you are, you don’t need to compromise profit.  The secret is simple and even more powerful than you’ve probably ever dared to dream.  And you’re about to learn that secret, but…

…there are literally dozens of critical, but overlooked factors that make and break the success of your product.  Do you know what they are?  And can you afford at this point, in this economy to continue to guess?

At Inspired Business Resources(TM), we help our clients to “put their business or service or product on the MAP”.  Over the years, we have found that it takes a magnetic BRAND, a highly profitable, irresistible PRODUCTS and a powerful LAUNCH to maximize the impact on your bottom line AND the world.

WHY do we specialize in these three areas?

We all here at  Inspired Business Resources struggled at some point or other with marketing strategies that utilized hype, pressure and manipulation, As the visionary of IBR, Christiane realized that those three elements: A Magnetic Brand, irresistible Products and Powerful Launches were in effect the most value-driven, joyful and highly effective approaches to client-attraction.

The end results:

-       increased profits

-       greater visibility

-      personal freedom from long hours

-       a richer and rewarding life

In short:

High visibility in the market place while helping to make the world a better place.

Why those approaches?

After having asked herself the questions on top of the page,  Christiane committed herself to finding ways to transform marketing into joyful acts of self-expression!

Yes, once she understood that marketing was going to occupy about 80% of her time, she wanted it to be fun, bring joy and laughter to her audience….and be HIGHLY EFFECTIVE.

She says: “I wanted to restore trust and faith with my marketing approach.  Several years later,  I did find a way.

1. I created this business with my soul, with my heart and with purpose.

Result: A Magnetic Brand

2. I created a business model that allowed me to customize my services to my audience.

Result: Irresistible Products

3. I became better and better at creating exciting and emotional launches.

Result: Raving Fans

So, long story short, if you want to be easily recognized, attract tons of happy clients and raving fans AND you want to have fun and find meaning with marketing, then this system is for you.”

What to do next?

We did talk about customization right?  So, here are your options:

Option 1:

“Inspired Business Success” Foundation Course

Who is this for: Clients who want to create a remarkable brand and design content of their customizable products

Length: 30 days

Format: 4 webinars with Q&A, 6 Laser coaching

Size: 20 max. Cost: $(797)

Next Starting Date:  (Paul and Christiane are in the process of creating an amazing membership program for this course)

Option 2:

“Irresistible Product” Lab

Who is this for: Clients who have completed the foundation course and want structure around creating their core product or course

Length: 60 days

Format: 6 webinars with Q&A, 6 Laser coaching

Size: 20 max. Cost: $(1,397)

Next Starting Date:   (Paul and Christiane are in the process of creating an amazing membership program for this course)

Option 3:

“Launch with Impact” Done-For-You-Service

Who is this for: Clients who have completed “Inspired Business Success” foundation course and have created and packaged content during our “Irresistible Product Lab” (or have already developed a powerful brand and magnetic products).  Paul and Christiane will take the most qualified candidates and launch them into orbit, guaranteed.

Option 4:

If you are just jumping out of your skin to “put your business, service or product on the map”, then you will want to send us an email or call at  (773) 969-6892  to see if private consulting with me is the right step for you.

One little warning:

1.  Our Agency only take four private clients at a time which means that you really, really have to be serious about making an impact NOW.

2.  For the right, high-achieving, well-intended client, Christiane is glad to customize the right program for you.  Whether you are completely branded and “just” want to launch a coaching program or you want to completely re-launch your business to finally reap the rewards of years of hard work, we’ll create what you need together.  No matter what your individual needs are,

Christiane will systematically work together to create your:

magnetic brand+ irresistible products +powerful launches = remarkable business

End result: SIMPLE…

So, what do you say?  Are you ready to start talking?  Give us a ring and we’ll set up an interview.  Christiane personally will take ample time with you and will give you honest feedback, based on her personal experience and that of having mentored 100’s clients.

We can be reached at (773) 969-6892 and we LOVE to be interrupted from our work

Christiane was instrumental in helping me to focus my skills and talent in the area where I could deliver value to my clients and receive greater satisfaction in my work.  Her expert guidance created the opportunity for me to increase my coaching rates from 125% - 200% and bring greater confidence and value to my clients.

Christiane, thanks for taking me out of trying to serve everyone but speaking to no one with my marketing message.

Betty LaMarr, executive coach, Marina Del Rey, CA

Working with Christiane Holbrook has been truly a pleasure and enlightening experience. Each consultation provided ample opportunities to further explore my purpose, aptitudes, and existing strengths to carry forth my plans.

One of the most valuable gifts from Christiane is her ability to listen to details beyond the practical content of packaging and marketing. I always felt that she heard what makes me passionate about the work and always engaged me in defining my path based on, as she would put it, “what my soul tells me”.

She truly helped me to allow many ideas to unfold, while maintaining focus on the target customer and tailoring the business plan to access her/him. I highly recommend that anyone with a vision to expand their sense of fulfillment and purpose connect with such a dynamic, knowledgeable and caring coach!

Melissa M. Shepherd, MFT, Los Angeles, CA

What Does It Mean to Be A Conscious Entrepreneur?

My friends,
over the last two weeks I had over 20 conversations with people about consciousness. I asked every single one of them what it meant to them to be a conscious entrepreneur.

The answers were so varied that I felt shocked. I realized that consciousness is such a broad term, open to interpretations and world views.

Here are some definitions I got:
- I am aware of my inner gifts and I want to bring them out to the fullest
- I feel guided by God and don’t have the need to be in total control at all times anymore
- I work more in harmony with the world, aware of the consequences of my actions
- I work from my soul first, then align my actions with my soul’s desire

Now, this is what I consider a conscious entrepreneur:
Somebody who is committed to aligning their every action with their end goal of contributing to the world.

All of the above show a desire for all of us to combine logic with heart, spirit with commerce, feminine energies with masculine, profit with contribution, basically we are moving towards integration.

Now to you. I’ll set up a little incentive for you to participate:
Anybody who contributes an insightful comment to this discussion, gets a whole 30 minutes with me, 1:1 coaching on subjects of mindset, branding, leveraged business models or marketing.
Also, the winner (as determined by Lydia) will be featured on our blog, Facebook and Twitter and this community in the beginning of May.

Deal?
So, go for it, let’s get a discussion going, shall we?
What does it mean for you to be a conscious entrepreneur?

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